The planned post I had for this week has changed. This week I’m sharing one of my mistakes. 

Everyone makes mistakes on their journey, myself included. I’ll share the big one with you in the hopes that you learn something from my errors.

For those of you who have read my book, you know I’m focused on the concept of Business (or Organizational) Value. If you start a project, job, program where you’re going to spend time and money, and haven’t mapped it back to Business Value, then you’ve started down the wrong path. You may achieve value, but that will be accidental.

There are two paths to Business Value:

• You can develop a (new or improved) product or service that allows your external* customer to do something of value to them that they were unable to do before
• You can reduce the internal cost of delivering a product or service to a customer with no loss of value to them

* We’ll come back to who your external customers are and why...